hints toBusiness success 

Last year I had the chance to have my first taste of creating a startup.
I started a project with some friend aiming to create an app to connect people during the quarantine.
I had no previous business knowledge, so I mainly rely on searching on Google, but it's been very time-consuming.
That's why I wanted to learn more on business and marketing!
In the future I'll know the right steps for doing a market research,
And all the resoures I need to evaluate my idea.

In my group project, we knew there was an issue related to mental health at university due to COVID 19.
From research, many studies were discussing this topic highliting how the COVID impacted students' achievements.
Therefore, our survey were asking questions around deadlines and university work.
Since I read the book "The mom test", a book helping to understand how to phrase questions,
I knew that to know more about this I had not to look for a confirm but to know about their mental health in general.
In this way I discovered that people were not only looking for an help for assessment and work
but they needed something to deal with stress and to organise their day better
considering their hobbies and activities outside the university.

As I learnt during this months, starting the creation of a business for the launch of an app,
makes you planning for expenses even if costs for the creation of the product might not be high or the app might also be funded.
Data visualisation helps to understand the potential of the product among competitors and to your target customer.
Here you can find a prevision of expenses and earnings derived from my market research:


After having identified through research its market price and how to promote it,we need to launch it with a great business plan: so you can target the right people, for the right purpose.
Here you can find more help on how create a pitch using the Business Model Canvas: (I am embedding only the first of a series of 6 videos)
Ep 1 - Getting From Business Idea to Business Model